How important is marketing for companies? 

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Good marketing is the quintessence of lasting success for companies. The most important factor here is the right marketing measures. It is not enough to create good advertising and place it. It must also reach the target group, remain in their minds and provide information. But what good marketing measures actually look like and how successful they can be depends on your product and your target group.

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How important is marketing for a company? Marketing is very important for companies. It increases the visibility of the brand, improves performance, reaches target groups and thus increases sales in the long term.

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Marketing is a strategic approach to increasing awareness of your company. It is not just limited to advertising. Whereas in the past, people talked about advertising making your company known, today it is clear that the system is much more complex.

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Good marketing is about communication, entertaining potential customers, developing the target group, visibility and, above all, creating needs. Marketing has now become an art. Companies are looking for experts in the sector and know that this is an important key to success: This is an important key to success. Find out more about the role of marketing in this article. We'll let you in on a few secrets that other marketing providers would never share with you.

The individual sections of marketing 

What actually is marketing? If you ask a marketing company this question, you will only get vague answers. Who likes to reveal the complex parts of their own success? But we want you to understand exactly why marketing is so important for companies. That's why we've put together the individual sections in the overview.

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Market analysis

Market analysis is already a part of marketing. The aim here is to see what offers and advertising already exist on the market, where people's needs lie and also where a niche is emerging.

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Marketing goals

What do you want to achieve with marketing? Before you start putting together a strategy, set goals. Marketing is important for companies. However, it should not simply be started blindly.

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Marketing strategy

You will hear again and again that your company will hardly increase its success without marketing. This is basically correct. However, a good marketing provider will also make it clear that a strategy is the be-all and end-all.

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Marketing instruments

Every company has different requirements for marketing. We always say: marketing has to be honest. It doesn't help you if a team of experts uses all the tools like a hammer. Good marketing and the tools you use must fit your brand.

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Marketing concept and implementation 

Once the strategy and instruments have been determined, the concept can now be developed. The marketing measures to be used are determined step by step. This is followed by implementation. The result of this implementation is turnover and sales.

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After Sales and Controlling

If you are told that marketing ends with implementation: don't believe it. After sales and marketing controlling now begin. They evaluate how successful the measures were, where there is potential for improvement and where they can be continued.

As you can see, marketing is important for companies, but it depends on the question: How is the marketing structured? It is not enough to simply publish a few posts on social media. You have to plan effectively step by step.

Good reasons for marketing 

Perhaps you're still unsure whether it's worth investing money in marketing. That's understandable. To make it clearer why marketing should no longer be missing in any company today, we have compiled the most important reasons for you:

#1 Just about every company does marketing 

Just because others do it, doesn't mean you have to do it too? That is correct. But that's not a good attitude for the success of your company. We can tell you: marketing is important to keep you competitive.

Did you know that many companies do marketing without knowing anything about it? This is because the basis is corporate management that is both market-oriented and market-driven. Other marketing companies won't tell you this, but we sometimes find that our customers only need to fine-tune their marketing because they are already doing a lot of things right.

Calling in a marketing expert can also mean that you only need to optimize the measures you are already implementing in your company.

#2 Marketing ensures good visibility and your success in the long term

Marketing has a lasting effect on the success of your company. Over the past ten years, the volume of investment by companies in marketing measures has more than doubled. Do you think the thesis for more success through marketing cannot be generalized? We see it this way: marketing is a combination of market observation, focusing on customer needs and interaction.

If you carry out good marketing for companies in the long term, you will quickly notice when the market changes. You can respond directly to the interests of your target group. Focusing on the needs of customers is the key to lasting success and ensures that your company not only becomes visible, but remains visible.

#3 Marketing brings the customers to you

No matter how good your products are, if you wait for customers to come to you, you won't be very successful. Marketing for companies brings customers to you. Because it does:

• makes your company known as a brand

• attracts attention through good advertising

• enables communication with customers

• offers the chance to stand out from the crowd of companies

• makes you competitive

Our experience shows: Selective measures in the form of advertising only have short-term success and a limited effect. By using targeted measures and a well thought-out concept, customers come and stay.

It all depends on the marketing mix

Have you ever heard of the marketing mix? This is also one of the little secrets of marketing companies. They don't tell you what actually makes marketing successful. We have now given you an insight into the importance of marketing for companies and the individual aspects. Now let's take a look at the marketing mix. This consists of the four P's.

Product - the product policy  

The first "P" in the marketing mix is your product. It is the focal point for the measures. This can be a tactile product , but also a service. There are three key aspects to product policy:

1. You want to launch a product innovation on the market

2. You would like to introduce established products in the form of an adapted product variation

3. You want to eliminate products promptly, i.e. remove them from the market

All three variants require good marketing. Different measures are needed depending on which of the points is the focus. When launching a product, the aim is to demonstrate its benefits and arouse needs.

With product elimination, on the other hand, you also want to arouse needs. The target group should realize that it is necessary to act quickly now before the product no longer exists.

Price - the pricing policy 

Pricing policy is also important for the successful marketing of a company. It encompasses every aspect of pricing. It is interesting to note that price has a significant influence on your sales. The lower the price, the higher the sales of consumer goods. However, you should never go below your cost price. Finding the upper price limit is a challenge. As a monopolist, you can set your own price. If you are not a monopolist, you have to take your cue from the competition. Supply and demand form the basis. We support you in setting the right product price in terms of optimal marketing.

Place - the distribution policy

The distribution policy is also relevant for successful marketing. How is the product or service distributed? Delivery time, customer service and shipping are factors that are of great importance to your customers. We believe that reliability is one of the secrets to lasting success.

It is of little use if you are successful with your advertising and have high sales, but the product causes dissatisfaction with a long delivery time. A distinction is made between three points in sales:

• Own distribution

• Direct sales

• External sales

Depending on which sales variant you use, the marketing concept will also be adapted.

Promotion - the politics of communication 

Marketing is communication - internally and externally. Communication costs should therefore always be seen as an investment in sustainable success. In marketing, being present with your customers and prospects is an important milestone. If you take the time and also the money to communicate with people, this will become firmly anchored in their minds.

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Customers should have all the information they need about the product at all times. If this information is not available, they should be able to contact your company to ask questions. This can be done via your website, social media or direct contact on site. It is important to communicate when and how you can be reached. Don't be afraid to respond to criticism.

Conclusion: Marketing is indispensable for companies

A common mistake made by companies is not that they don't do any marketing at all, but that they do it wrong. They do not set a budget, carry out advertising half-heartedly, do not survey the market beforehand and do not know their target group.

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However, marketing for companies is much more than just advertising. Probably one of the biggest secrets of successful marketing are the four P's. Only with the right interplay of product, price, place and promotion can lasting success be achieved. And this is exactly where you need to start. So if marketing is carried out professionally, the visibility of your company will quickly increase, right where you want it: with your target group. With MORE, you have experts at your side who can get new marketing concepts off the ground.