How much does a marketing campaign cost?

Marketing is one of the most important building blocks for the success and visibility of your company, your products and your services. But what does a marketing campaign actually cost?

How much does a marketing campaign cost? The cost of a marketing campaign is determined by the type of marketing, the duration of the campaign and individual services in order to optimize the campaign for your target group. Campaign prices start at 100 euros, and anything is possible upwards.

Why do companies need a marketing campaign?

Why marketing at all? Perhaps you are faced with the question of how high the budget for your marketing department should be and are considering whether you could perhaps even do without marketing for the time being.

Here we can say quite clearly: No, you can't. If you want to be successful with a product or service, marketing is essential. The best product won't sell as well as you want it to if nobody knows that your product exists.

The task of a good marketing campaign is to make your product known. This can be done in very different ways. You can conduct marketing online or offline, you can focus on social media or be active directly at trade fairs - in a good marketing campaign, your target group sets the direction.

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The most important notes on cost calculation

So not marketing at all is not an option if you want your company to be successful and increase your sales. But how much does a marketing campaign cost?

Our experts at MORE will create your marketing campaign in a completely targeted manner. The individual measures are tailored to your target group in close cooperation with you. The decision as to which measures should be integrated into the campaign has an influence on the costs of the campaign.

Incidentally, it is interesting to note that the study"Marketing Strategy & Trends Report 2023" by The HubSpot shows that 70% of marketing managers see securing the budget as the biggest challenge in a marketing campaign. This makes it all the more important to know how the budget is made up and what factors influence it.

The type of marketing as an important basis

Let's start with the type of marketing. In marketing, a distinction is made between inbound and outbound.

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1. inbound marketing

Your customers should find you. Inbound marketing is about making your target group aware of you and making them feel the need to use your products or services. This is achieved through well-designed inbound marketing campaigns that are based on search engine optimization, high-quality content and social media, among other things.

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2. outbound marketing

These marketing campaigns are about you generating leads and your employees then implementing customer acquisition. In other words, you approach the customers directly. Instead of being found by your customers, you look for them.

There are already clear differences in costs when deciding on the type of marketing campaign. Outbound marketing generally involves higher costs, as internal or external employees visit, speak to and advise the target group on site.

Selected measures and their impact on costs

If you want to know how high the costs for your marketing measures are, a detailed look at the individual points is helpful. As part of a complete campaign, the measures for the following three areas are defined:

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1. planning

2. implementation

3. control

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This means that the planning of your budget includes the costs for the creation of the individual steps for the marketing campaign, the execution and implementation of the planned measures and services as well as the final control of the successes.

Marketing budget planning - calculating the costs per service

The total costs for a marketing campaign are made up of the prices for each individual service. If you plan the total monthly budget for the marketing area, this should be sufficient for all planned campaigns and services.

At MORE, we can tell you from experience that a medium-sized company can start at just a few euros a month. However, this does not reflect the price of a marketing campaign. This is about calculating the costs from planning to final monitoring.

A marketing campaign is made up of various services. You decide which services are integrated into your campaign. Our experts are happy to use the consultation with you, also as part of the marketing budget planning, to present the benefits of the respective services. The approximate costs are also specified.

There are sometimes significant differences. If you place ads for the marketing campaign, there is often a price per click. If you opt for Instagram or TikTok marketing, you can plan fixed budgets for influencer marketing.

However, the services for a marketing campaign are particularly comprehensive. For an online campaign, for example:

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1. posts in social media

The costs for posts in social networks are made up of content creation and community management. An active community also influences the success of your campaign.

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2. content marketing for your website

Successful marketing leads your potential customers to your website. This makes it all the more important that they can find all the information about your product or service here. You therefore need campaign-specific content for your website, which ideally also features SEO optimization.

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3. e-mail marketing

Many companies like to use email marketing in a campaign and would also like to reach existing customers who have subscribed to the newsletter, for example. You also need content for this.

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4. pictures and videos

Visual effects have a comprehensive impact as part of a marketing campaign. Therefore, budget planning also includes costs for the creation of suitable images and videos.

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5. influencer marketing

Influencer marketing is an integral part of many marketing campaigns. Here, too, the costs vary. Some influencers have an expense-based billing system. Others calculate their payment based on the number of normal posts, stories, videos or followers of their channel.

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With the support of the experts at MORE, you can quickly weigh up which services suit your planned campaign.

Web tracking as the basis for calculating the costs of your next campaigns

You need measurable values for cost calculation in marketing. With the first marketing campaign for your company, you create a master for all further campaigns. This provides you with key figures that help you measure success and thus support the cost calculation for further campaigns.

Web tracking is very popular for measuring values. There are different systems for web tracking. Of course, this is a method that can only be used for measures that are implemented online and requires the use of special tools. The costs for the tools are also part of your marketing campaign budget.

However, for many companies today, online marketing is the most important cornerstone of a successful marketing strategy. The use of web tracking in your campaign measures tangible values such as:

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• Number of requests for your services before, during and after the campaign

• Number of purchases in your online store before, during and after the campaign

• Page views on your website

• Page views in your online store

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The results will show you to what extent the individual measures of the campaign are achieving the desired success.

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Important key figures in online marketing

Even before the marketing campaign, our experts at MORE will work with you to determine which key figures, also known as marketing ROI, are relevant for monitoring and budget planning. Different key figures play an important role for every company. We have compiled an overview of some key figures that are relevant in online marketing and at the same time provide information on whether the budget used has led to the desired goals:

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• Sales before and after the marketing campaign

• Turnover before and after the marketing campaign

• Influence of the campaign on the number of customers

• Customer profitability and customer value

• Repurchase rate before and after the online marketing campaign

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With this small overview, we wanted to make it clear how comprehensive the influence of a well-thought-out marketing campaign is. Even though marketing may take up a large part of your monthly budget, this should always be seen in relation to the results achieved.

Professional agency or in-house team?

We would also like to address the issue of whether an external online marketing agency or an in-house team is the better choice. Here too, there is no universal answer that really applies to every company.

At MORE, we act as an external marketing department. This means that we are neither an external agency nor an in-house team. With us, you benefit from the advantages of both.

While you have very short lines of communication with the in-house team, with external providers you have experts at your side who are very familiar with marketing, constantly undergo further training and also benefit from experience with marketing campaigns from other companies.

However, the costs for the marketing team are also included in the total price of a marketing campaign. However, you should not focus on the lowest possible price, but on the solution that best suits your company and brings the best possible success.

Conclusion: The costs of a marketing campaign are variable

With a marketing campaign that is optimally tailored to your target group, you can reach potential customers and make the most of your opportunities to use digital marketing to your advantage. Nevertheless, you are naturally asking yourself how many euros per month need to be budgeted for the process.

There is no single answer to this question. The costs of a marketing campaign are influenced by the measures used. This makes it all the more important to have a reliable and experienced partner at your side. At MORE, we have extensive experience as an external marketing department, create a campaign tailored to your target group and the expected costs step by step and then evaluate the results of the successfully implemented campaign with you.

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