How can I find a good marketing manager?

The success of your company's advertising and public image stands and falls with a good marketing manager. This makes it all the more important that you find capable employees. Nowadays, the search for employees often takes place online. However, personal interviews with potential marketing managers should not be underestimated. 

How do I find a good marketing manager? To successfully find a reliable and successful marketing manager, it is important to clearly formulate your requirements. Make a note in the job advertisements of what a marketing manager needs to bring to your company. Invest time in building a reliable employer brand and make a point of getting to know them personally.

Marketing, regardless of the industry, is one of the most important keys to the success of your company. For both your new marketing manager and your company, it's important not to compromise. 

You can take the first step by clearly formulating your requirements and expectations of an employee. Here you can find out where you can start your search, which formulations go down well and how you can achieve success really quickly. So it's worth reading to the end. 

Define the requirements for the Marketing Manager

Every company has different requirements for its own marketing department. A general job description will therefore cause frustration when you read the applications you receive. Ask yourself the following questions to determine what your new marketing manager should definitely bring to the table: 

What qualifications do I value?

The proof of qualifications provided by the applicants gives you an initial overview of their knowledge, experience and specializations. How important is it to you that applicants can prove that they have a degree and have completed training and further education? Are there any qualifications required in specific areas? 

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What kind of personality is needed in your company? 

What personality should a good marketing manager have? This depends on the sector in which your company operates, whether there is active customer contact, how your team is set up and also what form of marketing is carried out. 

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How important is the ability to work in a team? 

In marketing in particular, the question is justified as to whether you need a particularly team-oriented marketing manager or whether you value an employee who primarily works independently and wants to take on the challenges of marketing for your company alone. 

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What tasks does the marketing manager have to take on? 

What marketing tasks are involved in your company? Is it necessary tocreate a corporate identity ? Do you need to advise the management? Do studies need to be carried out as part of market research? Answers to these questions will help you to formulate precise requirements. 

To find a good marketing manager, it is important for you to have a clear idea of what you are looking for. The questions will help you to create an initial framework and formulate a job advertisement on this basis. In the battle for marketing experts, it is important to find the right words. 

Formulate the job advertisement for your marketing manager correctly 

Finding a good marketing manager is easier if your job advertisement has a high conversion rate - in other words, if it is seen well. As part of our target group orientation , we have compiled the most important points for the right job advertisement: 

Find the right job title 

It's the title that counts - in the case of the search for a good marketing manager, this is indeed correct. The title is the eye-catcher of every job advertisement. It decides whether specialists read on or dismiss the job advertisement as unimportant. 

Check which job titles appeal to your target group. A marketing manager can also become a "Head of Marketing" . This will quickly make it clear that a management position is waiting for you. 

If you are looking for someone with extensive professional experience, this may already be in the job title. Here it is helpful to search for "Senior Marketing Manager". This makes readers immediately aware that experience is an important requirement. 

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The right job title is already an initial pre-selection for you, as it appeals to exactly the people you want to reach.

Information about the requirements, tasks and the company 

The requirements profile is also relevant for finding a good marketing manager as quickly as possible. This refers to the requirements you place on an applicant. For a good overview, the requirements are best presented in a list. 

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The same applies to the job description. It briefly and concisely states in bullet points what tasks an applicant can expect if they are hired as a marketing manager. This has the advantage that interested parties can get an immediate overview and decide whether the tasks suit them. 

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Now it's all about being attractive to applicants as a company. Here, the company description in the job advertisement is like a business card. What benefits do you offer? Why are you attractive as an employer? What can you offer a marketing manager that other companies don't? 

Information on the place of work 

The place of work is also a relevant part of the job advertisement. As a marketing manager in particular, it is often possible to work from home. Many experts want an employer who allows them this flexibility.

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Make a note of where exactly the job is located and which major cities are nearby. This will make your job advertisement easier to find. If you want the marketing manager to be responsible for several locations , you should note that a willingness to travel is required. 

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The ideal job advertisement - regardless of whether it is posted online or offline - contains the following information: 

• Job title

• Description of the company/industry

• Description of the activity 

• Requirements for professional skills

• Requirements for personal skills 

• Services

• Contact person

• Contact details

The job interview - it's all about asking the right questions 

Even though digitalization is finding its way into many areas, it is an advantage if you conduct a job interview to get an idea of the applicants. It's all about asking the right questions so that you get as much relevant information as possible. We share our wealth of experience with you and show you which questions are really relevant when looking for a marketing manager: 

What experience do you have in marketing? 

To get started, it makes sense to first ask about the experience applicants have. This gives your counterpart the opportunity to tell you where they have already been active. 

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If newcomers are also welcome, you can make it clear that you are interested in how the applicant got into marketing and whether they have already completed any internships. This will give you a good first impression of the applicant's enthusiasm for the subject. 

Why exactly should it be our company? 

A good marketing manager should be passionate about the company and know what they represent. It should therefore already be apparent at the interview that the applicant has dealt with the company and the industry. This is exactly what you will find out with this question. 

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Are they just reciting empty phrases? This is a sign that your company has not been researched beforehand. You can recognize a good marketing manager by the fact that he emphasizes the strengths of your company, but also makes suggestions on how he can increase the visibility of the brand or products. 

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He will show you what advantages he sees in working for your company and also how he can enrich you as a team and in marketing. 

How do you react in stressful situations?

The marketing industry is an area in which the wheel turns very quickly. Stressful situations can therefore hardly be avoided. What is important, however, is how they are dealt with. In the interview, you make it clear that you are aware of how fast-moving the topic of marketing is. In this way, you show understanding and get honest answers. 

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A good marketing manager does not sweep anything under the carpet, but shows what strategies he has to deal well with stressful situations. He convinces through self-discipline and the competence to be aware of the challenges the job entails. 

How do you stay up to date? 

"Trends" is a term that is currently the order of the day in marketing. We're about to tell you something you won't hear from any marketing company: even experts need a moment to catch up on current trends. In other words, if a candidate tells you that they can predict trends and know how the industry is developing, they're probably a little over-motivated. 

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However, if you hear that the marketing manager is active on various social media platforms, has attended seminars and successfully completed further training, this is a sign that they are interested in developments and trends. 

Make your company attractive 

We have already briefly touched on the fact that naming benefits in the job description is helpful in arousing interest. We would like to expand on this once again. The attractiveness of a company is one of the most important building blocks for attracting experts. Here is an overview of the most important information on this topic: 

1. These reasons trigger an application: Surveys show why specialists apply for a job. For around 63%, the tasks themselves are the most important factor. Around 50% are primarily interested in the location and accessibility of the job. For around 34%, the salary plays a particularly important role, as does the corporate culture. Flexible working hours are also one of the most common reasons for applying to a company. 

2. Financial benefits in addition to salary: Financial benefits in addition to salary show that the company appreciates a good employee. These can be bonuses or profit sharing, but also offers for retirement provision. 

3. Support for further training and career development: For many marketing managers, it is important that they can continue their training and grow within the company. Make it clear exactly how this is possible in your company. 

4. Compatibility of family and career : Benefits are perceived as offers that show how family and career can be combined. Working from home, flexible working hours, childcare and vacation cover are just some of the options you can take advantage of. 

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Conclusion: The search for a good marketing manager can be influenced

In times of skills shortages, it is important that you approach the search for a good marketing manager correctly. This starts with creating the framework conditions you expect from a marketing manager and extends to the interviews. 

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Don't expect the marketing manager to look for you, you need to be found. To achieve this, it is important to select the right target group, address them and be attractive as an employer. Detailed job descriptions make it clear from the outset what is required of a marketing manager. Advertise as broadly as possible and also include social networks. This will ensure that you reach as many specialists as possible who could be a good fit for your company. 

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