How much does an online marketing consultation cost?

Online marketing has become indispensable for companies in the age of search engines and social networks. In order to position yourself on the market, it is important that potential customers find you online. But what exactly needs to be considered and which strategy can be effective can often only be found out with the support of experts.

How much does an online marketing consultation cost? The cost of an online marketing consultation depends on the content and duration of the consultation. An hourly fee is often charged, which starts at an average of 100 euros and can run into the four-digit range.

Setting up a website, using social media, search engine optimization and content creation - the list of possibilities offered by online marketing is long. Finding the right approach here without experts is a challenge. Of course, you would like to know what costs you can expect. We provide insights into the topic of online marketing consulting and show you the aspects for calculating costs.

What does online marketing consulting involve?

The content discussed and checked during an online marketing consultation depends entirely on your personal wishes and ideas. A classic approach is to take a general look at the current situation. The first step is for our experts at MORE to check which basics are already in place.

Do you have a website? How is the website structured? What about channels on social networks? Have there already been online campaigns? Once you have an overview of the current situation, you can make suggestions to improve or increase it.

Of course, you can also get all the information you need on a specific topic from an online marketing consultancy:

1. social media consulting

Would you like to find out from an online marketing agency what improvements or approaches in the area of social media would make sense for your company? Then you can take advantage of a consultation with a focus on this area.

In this section, you can find out everything about TikTok marketing, ask your questions about influencer marketing and also find out which tasks a social media agency would take on, for example, or which social media platforms are particularly popular with companies and customers. The various factors in social media marketing are taken into account.

2. search engine optimization

Search engine optimization, or SEO for short, is particularly important to improve the visibility of your website. No matter how good the content on your website is, if the search engine optimization is not right, you will still not be found.

During an online marketing consultation, we look at how optimized your content already is and which goals can still be achieved. Your visibility and reach should increase if the measures are implemented after the consultation.

3. the right use of advertising

Paid advertising is part of online advertising. You pay for advertising per click or for a certain period of time. Of course, you also want it to achieve the best possible conversion. If this is not the case, professional advice is a good place to start. Our experts will check the structure and content of your ads and see how the conversion rate can be increased. Paid advertising is only worthwhile if it increases your sales and your income is significantly higher than your expenditure. At MORE, we also show you possible alternatives to paid advertising. Online marketing is broadly positioned here.

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Why online marketing consulting is profitable

The list of examples that can be taken up during a consultation already shows very well the versatility that the Internet offers you for marketing. If you want to position yourself well as a company and take advantage of the opportunity to reach a broad target group online, professional advice is usually always helpful.

Large companies in particular rely on in-house marketing. But even here it is not always easy to find experts for the individual specialist areas. It is not without reason that there are agencies that specialize in individual areas.

Under professional guidance, your website performance will improve and you can, for example, build an active community if you are active on social networks as a company.

Many companies work with larger budgets than would actually be necessary. By seeking advice, you can reduce your ongoing marketing costs and increase your success. However, an important factor is that you receive really sound advice.

Which provider is right for your company?

The collaboration between agency and company should naturally lead to success. This makes it all the more important that you find a suitable provider. You have the choice between an agency, a freelancer or an external marketing department, as we at MORE offer.

With these three options, both the offers for advice and the costs that are charged differ. In addition to the prices, there are other factors that influence your decision for a provider:

Experience in the industry

An important question is in which industry you are active with your company. Particularly in certain sectors, such as tradesmen or building contractors, specialist knowledge is an advantage in order to be able to carry out suitable online marketing. When making your decision, it is helpful to find out about projects that have already been successfully implemented by the provider. This will give you a good impression of which measures are used and how sustainable the success of online marketing is.

Transparent information

In fact, it is difficult to give a general indication of the costs of consulting for online marketing measures. However, this does not mean that it is not possible to work transparently. At MORE, we inform you of the costs involved right from the start. In a direct discussion with you, we will go through step by step how we work. It is important to us that we work with you as a team. Right from the start, we focus on transparency and trust. As your external marketing department, we are a part of your company and make your success and increased sales the goal of every measure.

Individual consulting services

Regardless of whether you have a budget with no room for maneuver or a flexible calculation - individual consulting offers are particularly important. Every company is individual and this also applies to your customers. For your marketing strategy, you need the right target group, the right keywords, appealing content and also the channelson which potential customers can be reached. Of course, this only works if individual consultations are also carried out. Nothing is mainstream, especially in online marketing.

Our employees at MORE use their extensive experience to offer advice that is perfectly tailored to your company.

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Good accessibility

Even though it should go without saying, we would like to address the issue of availability. In some cases, separate costs are charged if very good availability is to be guaranteed. Flexibility and good communication between you and the consultation provider should therefore be guaranteed.

What are the prices for the consultation?

Would you like to get some figures? It would not be professional to give you reliable figures at this point. However, we can tell you that there are different forms of billing, all of which have their advantages and disadvantages.

Billing according to fixed costs does not tend to be used for online marketing consulting. Instead, hourly billing or the use of daily rates is often chosen.

On average, you can expect daily rates from 1,000 euros up to 4,000 euros for a consultation. Please note that this does not include any costs for implementation. A consultation is the first step towards a marketing plan.

Comprehensive support during implementation and monitoring, including monthly reporting, is usually charged in euros per month. How high the costs are in euros per month depends, among other things, on the effort involved.

Some providers initially plan with a larger budget and then adjust the monthly budgets. Agency prices also depend on whether the agency is specialized, how many employees are employed and how long you will be using the agency's services. There are also some online marketing flat rates that are used.

The difference between consulting and implementation

In terms of costs, it is important to know that there is a difference between online marketing consulting and the implementation of the measures put together. In a consultation, the current situation is examined in detail and a marketing strategy is created.

The next step is then implementation. A monthly flat rate is often charged for implementation, as regularity is also an important component here, such as for posts in the context of social media or to promote an active community. This means that the costs for consulting and implementation in online marketing are not comparable.

Conclusion: Various factors influence the cost of online marketing consulting

The cost of an online marketing consultation cannot be summarized in a single amount. Too many factors play a role. The fact is that a good marketing consultation will cover the topics that are relevant to your company. Marketing measures are also developed at your request.

With us as your external marketing department, you always have advice at your fingertips. We create an initial overview of the current situation and adapt the concept accordingly. Even if you are working with smaller budgets, we can make big changes.

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