What is the salary for a marketing manager in a medium-sized company?

The salary for a marketing manager in a medium-sized company depends on how comprehensive the area of responsibility is, how many people are managed in the team and what services you expect from a marketing manager. However, the size of the company and the location are also factors that need to be taken into account. An experienced marketing manager is an asset to your company.

What is the salary for a marketing manager in a medium-sized company? The average salary for a marketing manager in Germany is a gross monthly salary of 9,456 euros. The average salary range extends from around 8,000 euros to around 11,000 euros.

Head of Marketing, Marketing Manager or Chief Marketing Officer - the terms for the job description are as varied as the tasks that a Head of Marketing faces. As part of their work, they are responsible for planning, implementing and monitoring the company's marketing measures. Personnel management is just as important as a good knowledge of the market and an overview of current developments in marketing.

The difference between marketing manager and marketing director

The profession of marketing manager and marketing manager are assigned to a department in the company and both focus on marketing, but otherwise differ significantly. Marketing managers are executives in companies who are responsible for managing an entire department. A detailed salary comparison of the two professions also shows that the average salary varies greatly. 

In the professional field, a marketing manager reports to a marketing director. While the Chief Marketing Officer is responsible for strategy planning, the marketing manager is responsible for execution.

From budget planning and market research to monitoring the brand position and implementing marketing strategies, a marketing manager has a wide range of responsibilities.

The requirements in the search for suitable employees for the job of marketing manager are also higher than for marketing managers:

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• Successfully completed business studies

• Several years of professional experience in the industry

• Experience in personnel management

• Foreign language skills

• Ability to think analytically

• Optimal skills for successful communication

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Depending on the sector in which your SME operates, special skills may also be required, such as a focus on online marketing or knowledge of successful marketing on social networks. The more detailed and individual the requirements are, the higher the salary demands of applicants can be. 

Finding the right person for the position requires sensitivity and patience. However, you can also decide to hire an external marketing department instead. At MORE, we offer you all the above-mentioned skills and the greatest possible flexibility.

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Average salaries - differences in the individual federal states are common

Good marketing has a high value in SMEs. The visibility of the company's products and services is characterized, among other things, by the successes that a marketing manager and his team achieve. However, comparisons also show that there are still significant differences in the average salaries for marketing managers - depending on the federal state.

One possible reason for this is that the economic and industrial sectors of medium-sized companies in Germany are not represented in the same size in every federal state. As a classification for marketing managers and companies looking for a marketing manager, it is helpful to get an overview of how big the differences in the federal states actually are.

Average calculations show that the differences per federal state are sometimes really extensive. Several 1,000 euros in gross monthly wages are not uncommon here.

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The differences quickly become clear when you select the values from the table. These are comparative values. Of course, there is always the possibility that salaries will also vary in the individual federal states.

However, it is particularly helpful to have these comparative figures to hand for an initial assessment. Over the year, this means that the annual gross salary for marketing managers in medium-sized companies in Germany is between 101,000 euros and 136,000 euros .

An interesting fact is that average salaries have fallen by 23% over the past five years.

Salaries in larger companies vs. salaries in medium-sized companies

It should be noted that there is also a difference in salary for marketing managers in relation to the size of the company. In the definition for medium-sized companies, this includes companies with around 250 employees.

A comparison of the average gross monthly salary depending on the size of the company shows that the amounts here also diverge, although the gaps are not as large as in the comparison of salaries in the individual federal states.

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• Small companies with fewer than 100 employees pay an average monthly gross salary of 8,177 euros to a marketing manager.

• Companies with 100 to 1,000 employees pay an average monthly gross salary of 9,400 euros to a marketing manager.

• Companies with 1000 to 20,000 employees pay an average monthly gross salary of 10,315 euros to a marketing manager.

• Companies with more than 20,000 employees pay an average gross salary of 10,612 euros per month.

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Although there is a particular spread between medium-sized and large companies, it cannot be classified as very high.

The influence of the marketing manager's professional experience

The successful turnover of your company lies largely in the hands of your marketing manager. Without effective marketing, it is virtually impossible to beat the competition and generate visibility and sales.

At MORE, we have many years of experience in our work as an external marketing department. We therefore know exactly what is required of a marketing manager in a medium-sized company.

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• Development of marketing strategies for your company

• Planning the appropriate marketing measures

• Implementation of the campaigns with guidance from the team

• Conducting and analyzing market research

• Analysis of completed campaigns

• Planning and adherence to marketing budgets

• Analysis of the target groups

• New customer acquisition

• Success in guiding the team

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These points alone show that the range of tasks is particularly extensive. As a rule, the competence of a marketing manager grows with increasing experience. This should be reflected in the salary.

When comparing salaries according to professional experience, it becomes clear that companies are willing to pay higher salaries for longer experience. The following points show the differences in terms of gross monthly salary:

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• A marketing manager with less than three years of professional experience receives an average of 7,050 euros.

• A marketing manager with more than three but less than six years of professional experience receives an average of 7,465 euros.

• If you have at least seven years of professional experience, you can expect to earn an average of 8,000 euros.

• A marketing manager with more than nine years of professional experience earns around 9,800 euros.

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The values mentioned are comparative values that you can use when you receive applications from marketing managers. It is quite common to indicate in the job description that salary expectations should be stated. The required salary is often based on professional experience.

A glance at the average values already shows you that you need to plan a high budget for an internal marketing manager. Budget planning is often a balancing act, especially in medium-sized companies.

An optimal alternative is to use an external marketing department. At MORE, we use experienced specialists for your marketing, offer extensive experience and excellent accessibility.

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Conclusion: The salary for marketing managers in medium-sized companies should not be underestimated

Marketing is becoming increasingly important for SMEs, and that's a good thing. The willingness to set aside a budget for marketing ensures that you can increase your sales in the long term. A marketing manager has become almost indispensable for a professional and successful approach.

A good marketing manager has leadership qualities, a broad range of knowledge and is willing to undergo further training to keep up to date. However, it is precisely these skills that sometimes result in high salary requirements. The region also has an influence on the level.

You now have an overview of the average salaries for marketing managers in medium-sized companies and can therefore better estimate which costs for specialists should be included.

However, you can also benefit from the extensive experience of highly trained specialists if you commission an external marketing department. At MORE, we employ experienced experts who meet even the highest requirements, from strategy planning to the evaluation of marketing campaigns.

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