How does branding marketing help the company? 

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Branding marketing is a form of marketing that involves linking messages, content or even associations with your brand. This means that when people see your brand's logo or slogan, they associate certain things with it and think directly of the benefits that your products or services offer. 

How does branding marketing help the company? Good branding marketing places your brand on the market, creates links to the quality and performance of your products and ensures recognition value. This improves your visibility.

A good marketing concept is based on several pillars. One of these pillars is branding marketing or brand marketing. Here you focus explicitly on building and accentuating your brand. This will make your company stand out and help it beat the competition. 

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As the strength of your brand increases, the price pressure that normally exists in relation to your competitors is reduced. Your customers will buy your products out of conviction because they stand behind your image. Find out here in detail how you can use brand marketing to your advantage right from the start, increase the visibility of your company and be seen as THE expert in your industry. It's all a question of branding marketing. 

The individual sections of branding marketing 

Let's assume that you have not yet established a brand on the market and would now like to start the branding marketing process. To give you all the basic information you need, we have put together an overview of the individual steps involved in building your brand:  

The brand identity

The brand identity is the basis for all subsequent steps. This is where you define it: 

• What values should my brand have? 

• What does my brand stand for? 

• Who do I want to reach? 

• What image do I want to achieve? 

Think carefully about what sets you apart from the competition. What will you do differently or where are you perhaps already breaking new ground? Answers to these questions are your path to brand identity. 

Brand name 

Now it's time to give the child a name. It should be memorable, but not boring. It must match the logo and also be suitable for the design of advertising. Choose a name that best describes your company, arouses interest and at the same time contains information about what your customers can expect. Avoid familiar combinations, such as the name of the company founder or a slogan. The creativity of a company can already be recognized by its name. 

Establish your brand

Now the branding for your brand begins. It must establish itself on the market - preferably as an expert or as a special authority in certain areas. Summarize why exactly your company has the expertise to solve the problem. Work with various marketing measures, such as social media, influencer marketing, email marketing or print advertising. Tailor the measures to your target group. With MORE, you have the perfect partner at your side. 

Stay true to your brand

Brand marketing is a process that runs over a long period of time. It is designed for the long term, because your brand will only remain stable on the market if people see that you are authentic and remain true to your image. This makes it all the more important to take the time to take the first steps and think carefully about how you want to be seen with your brand. 

Good reasons for branding marketing 

Why should you invest time and money in marketing your brand at all? Isn't it enough to advertise your products or services directly? We say quite clearly: No! With a stable brand, you have an ace up your sleeve. You make a name for yourself that sticks in people's minds. We have put together the best reasons why branding marketing should not be missing from your concept. 

#1 You have a higher recognition value

Trust is an important basis for ensuring that your customers are interested in your products or services and also want to work with you. Branding marketing is a very good way to build this trust - but only if you approach it professionally. 

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Make sure that your brand is always associated with the experts at the top of your industry: you! Good branding marketing increases your customer growth, builds trust and also strengthens existing relationships with customers. By the way, we are talking about positive brand loyalty here. Once you have achieved this, you benefit from a high recognition value. 

#2 Strengthening for the team

The long-term success of your company is also based on your employees. But how can brand marketing help here? A positive and strong brand is the best basis for your employees to identify with the company, to carry the message to the outside world and to strengthen the business in this way. 

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In this context, we would also like to introduce the term "employer branding". This is directly related to branding marketing. This refers to employer branding. A strong brand is not only relevant for attracting more customers. It also increases the interest of applicants and your chances of attracting skilled workers. 

#3 You remain flexible with the brand for your products 

In 2021 alone, around 68,500 new trade marks were registered in Germany. It is interesting to note that a newly registered trademark is not always the same as a newly registered company. In fact, many companies have several brands under one roof. We are thinking here of Bahlsen, VW or Philip Morris. As a company, you have the option of registering various trade marks. Even if this has not yet been an issue for you, it is an advantage if your first trademark has already enjoyed extensive success. 

#4 You can calculate higher prices

We don't want to deprive you of the advantage of price calculation. How often have you heard the phrase: "I'm paying for the brand name!". That's exactly it. Customers pay once for the product and once for the brand. Of course, you have to convince them with your products and their quality. However, it has been shown that well-known brands have a leading position on the market and in the eyes of customers. The appeal increases and the willingness to pay higher prices for the products of this brand is also present. 

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Demand determines the price. The better known your brand becomes and the better its image, the more likely you are to be able to increase the price. 

The goals of brand marketing at a glance

There are a total of three major goals that should be achieved through professional branding marketing: 

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• Awareness

• Image 

• Customer loyalty

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We have already addressed these objectives and will go into them in more detail here. 

The awareness of your brand 

Without awareness, your brand has no value. Therefore, the primary goal of brand marketing is to increase your brand awareness and strengthen your presence. This applies to both offline and online. Everyone should associate the brand directly with your products. For decades, companies have been digging deep into their wallets and investing in comprehensive PR work, sponsorship and advertising. We use our expert knowledge and build awareness of your brand. 

The image of your brand 

Awareness is not always positive. There are some brands whose image is anything but clean. Just think of the diesel scandal and its impact on the automotive industry. A good reputation is the crude oil of business. If you have a brand with an excellent image, this significantly increases the likelihood of your success. Many customers make their purchasing decisions based on how they feel. They want to feel good about having chosen your brand. 

The customer loyalty of your brand 

This brings us to customer loyalty. Branding marketing ensures that your target group identifies with your brand. This makes it all the more important to use the right marketing measures to link your brand exclusively with positive associations. 

The right touchpoints for your brand marketing 

The best branding marketing strategy is of little use if you choose the wrong touchpoints. At MORE, as your external marketing department, we know exactly where you can reach your target group - and above all: how! 

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Spreading your message requires the right touchpoints. This refers to the areas where your target group spends time. The possibilities today are many and varied and can be found primarily online. But brand marketing also happens regionally. It is precisely because sensitivity is required when searching for the right touchpoints that we recommend the support of experts. 

Conclusion: Branding marketing as an important pillar of corporate marketing

How well known is your brand? What do people associate with your brand? Sooner or later, every company asks itself this very question. Often enough, it turns out that branding marketing has been missed or not carried out effectively. Brand marketing is the basis for increasing and improving the visibility and reputation of your brand. It enables you to reach and expand your target group and stimulate the growth of your company. 

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But only if it is done correctly. Once your brand image has been scratched, a wound will always remain. At MORE, we act as your external marketing department. We take over your branding marketing and place you in the market where you want to be seen. 

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