What should a good marketing agency in Munich bring to the table?

Do you need the services of a good marketing agency in Munich, but still need clues on how to choose the right service provider? Due to the wide range of service providers, it is important to focus and clearly define your requirements.

What should a good marketing agency in Munich bring to the table? A good marketing agency in Munich has a clear focus, a transparent offering and very good accessibility. The focus is on being able to respond flexibly to customers' wishes.

If you choose the wrong agency, this will have a lasting impact on your visibility, your public image and also your sales. To prevent this from happening, we have compiled all the important points that will make it easier for you to choose a suitable provider.

The different types of marketing agencies

In terms of marketing agencies, there are types that can be distinguished. Many of the agencies have specialized in certain areas. They focus on:

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• The implementation of branding, design or even the creation of a corporate identity.

• Implementation of web design, control of search engine optimization or SEA.

• Implementation of plans in relation to the use of social media.

• Marketing agencies specializing in performance.

• Provider of content marketing.

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There are providers who have several specializations or offer a full service. However, it is often the case that there is primarily a creative or technical specialization.

In order to achieve lasting success with marketing, it is important to be able to choose a balanced component of technology and creativity. This is a particular challenge when looking for a marketing agency.

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The added value of creativity

Creativity naturally plays an important role in marketing. Communication around your brand, content relating to your company or advertising and campaigns that stick in people's minds are an important factor in ensuring that your company is seen. When choosing the right agency, however, it is also relevant for you to look at the areas in which the creative agencies have already been successful.

Print advertising or billboard advertising? Social media marketing or TV commercials? Check what successes the agencies already have to show so that you can get an idea of where their expertise lies.

However, in order to recognize whether a creative campaign is really successful, it is important to measure its performance. This is where the technical component comes into play. Data and figures are the best factors for estimating how successful your marketing campaigns really are. However, this requires technical knowledge. Measuring key figures and results also helps you to optimize and adapt communication with your customers.

The best marketing results are achieved when you have the right combination of strategy, creativity and technology at your fingertips. The likelihood that several agencies will have to be commissioned for this is high. One alternative is an external marketing department that brings together experts in all areas. At MORE, we operate successfully as an external marketing department.

The difference between a marketing agency and an external marketing department

When looking for a good marketing agency in Munich, you will find that there are also external marketing departments. At MORE, we act as an external marketing department. But what are the differences between us and an agency?

As an external marketing department, we cover the entire range of marketing experts for you. If you want to set up an internal marketing department, you need experts in six areas.

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1. Creation and implementation of the concept.

2. Employees for the text area.

3. Experts for the design.

4. Implementation of the programming.

5. Implementation of search engine optimization in marketing.

6. Social media support.

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In most cases, it is hardly possible to have all these areas covered by one internal employee. This means that it is necessary to set up a department with several employees, which costs time and, above all, money.

It's easier if you opt for an external marketing department like the one we provide at MORE. This way, you benefit from being able to make use of a fully optimized department without having to set it up yourself.

Many marketing agencies, on the other hand, specialize in one or more areas. In this case, you may have to commission several agencies for the individual sections.

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The most important characteristics of a good marketing agency

To help you better assess the potential offers you receive, we have compiled the most important characteristics that a marketing agency should have. These include the following points:

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1. Industry knowledge

It is a particularly great advantage if the agency you choose already has industry knowledge and is familiar with the conditions in your industry. This is particularly important when it comes to developing and implementing successful sales strategies.

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2. References

It is an advantage for you if a marketing agency in Munich already has a few references. This will give you an idea of how the marketing agency works. A reference, such as the one we at MORE can offer, provides comprehensive information. Our successful campaign for the Hotel Sacher, for example, is an excellent example of how creative marketing can be.

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3. The influence of agency size

Of course, it is understandable that many companies assume that large agencies work more effectively and have more experience. However, this is not always the case. In fact, small providers are more flexible and willing to adapt to the wishes of their customers. This is because the structures in small agencies or external departments are much more flexible and communication channels are shorter. Your marketing campaign benefits from this.

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4. Communication and getting to know each other

In the best case scenario, you may not only work with the marketing agency in Munich once, but several times. In this context, it is particularly important to be able to rely on good communication. In fact, it can be said that the chemistry has to be right. Are the providers ready for an initial non-binding meeting? Here you will already know whether the contact person, their ideas and their approach suit your company. A high quality of communication is a sign that the marketing agency in Munich attaches great importance to staying in contact with you as a customer. A successful collaboration is also based on the fact that you have a personal contact person.

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5. Flexibility is important in marketing

It is now normal to conclude contracts for projects. This means that flexibility is paramount. How is the agency positioned here? Particularly in the first few months of working together, it should be important to agree framework contracts in such a way that it is still possible to make adjustments or even terminate them if things don't work out. However, since marketing is essential for your company, you will of course benefit if you find an agency that you can and want to book on a permanent basis. However, a long-term contract can also be concluded after the first successful project.

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6. Transparency right from the start

Even if you outsource marketing to an external department or marketing agency, it is important for you to always be sufficiently informed. That's why we would like to point out the importance of transparency. Right from the start, it should be clear to you how costs are made up and which steps are implemented when. It often becomes clear right from the start what the agency's approach to transparency is. If you have the feeling that information is not being communicated or only communicated late, this must be corrected at an early stage.

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The marketing strategy - an important aspect

At this point, we would like to bring the marketing strategy into play. This is not primarily about the strategy for your company, as this still needs to be developed. However, in initial discussions you can ask which forms of marketing have already been implemented and where you can count on many years of experience.

Not every agency is familiar with the question of what constitutes digital marketing. In the context of online marketing, there are many facets to consider that require extensive experience. However, this also applies to successful content marketing or employer branding. What does the agency see as a successful customer journey? Does analog marketing play a role in the strategies?

With our expertise, we at MORE know exactly how important the right strategy is for you as a customer. That's why we'll be happy to show you how we develop a strategy and what we pay attention to in the process.

Conclusion: A good marketing agency in Munich is versatile and reliable

Munich is the headquarters of many successful companies. However, success does not come by itself. It is often the result of effective marketing that is well thought out and professionally implemented. Experienced marketing agencies are the first port of call for this.

However, it can also quickly happen that the agency does not match your expectations. It is therefore important to consider a number of factors when making your choice, such as focus, experience and references.

If you want a complete package that includes everything to do with marketing, we recommend opting for an external marketing department. At MORE, we are your one-stop shop for all things marketing. Our specialists and experts are comprehensively trained and broadly positioned.

Feel free to contact us and take advantage of our personal advice on marketing, advertising and increasing sales.

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