What salary can a marketing manager expect in the industry? 

The salary that needs to be budgeted for a marketing manager in industry is influenced by factors such as the area of responsibility, the desired performance and experience. In industry, it is also important to have competent marketing managers on hand. They develop a sales strategy for the company, examine the requirements of the markets and ensure an increase in sales. 

What salary can a marketing manager in industry expect? As a marketing manager in industry in Germany, you can expect to earn an average gross salary of 3,890 euros per month. The salary is influenced by the region and professional experience.

The knowledge of a marketing manager in the industry must be complex. This includes experience in monitoring demand and sales activities as well as analyzing suitable price positioning and developing and adapting the sales strategy. 

Average salaries depend on the federal state

Good advertising is also an important basis for the success of a company in industry. The search for marketing specialists is therefore also a challenge in industry. An assessment of the salaries that marketing managers in industry can expect helps both the specialists and the company in their search. 

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Average calculations show that, among other things, the federal state has an influence on the monthly gross salary. Differences of up to 1,000 euros gross per month are not uncommon. 

Baden-Württemberg

The average salary in Baden-Württemberg is around 4,200 euros per month. 

Berlin

In the capital, the average is significantly lower at around EUR 3,690. 

Brandenburg

In Brandenburg, the average salary is low compared to the rest of Germany. It is quoted at around 3,120 euros. 

Hesse

Hesse is considered an important federal state in terms of the industry. Marketing managers here receive an average gross salary of around 4,200 euros. 

Saxony-Anhalt

Saxony-Anhalt is one of the federal states with a lower average salary for marketing managers in the industry. Here, the monthly gross salary is around 3,100 euros. 

A look at some average salaries in Germany shows the differences. This shows that marketing managers in the industry in Germany earn between 36,000 and 50,000 euros per year. 

The influence of the marketing manager's professional experience

Your requirements for a marketing manager in the industry are high. To increase sales and promote your company well, you need specialists with a wide range of experience. 

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As an experienced external marketing department, we at MORE know very well that marketing for industrial companies depends on many points: 

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• Elaboration of market requirements

• Elaboration of customer requirements

• Search for products and projects with high potential for growth

• Building and maintaining networks 

• Creation of roadmaps

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Due to the extensive requirements, the salary is determined, among other things, by the professional experience that a marketing manager brings with them. 

Average salary for Marketing Managers in the industry by experience

As an industrial company, your business has a great interest in running effective and successful marketing. When reviewing applications for the Marketing Manager vacancy, you will notice that the salary requirements of the specialists vary and are also justified in the context of existing experience.

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It is also helpful to have an overview of the average values for orientation purposes: 

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• Career starters with up to three years of professional experience receive an average monthly gross salary of around 3,400 euros. 

• Marketing managers with more than three years but less than six years of professional experience receive an average monthly gross salary of around EUR 3,600. 

• Skilled workers with more than nine years of professional experience are considered experienced. The average gross salary here is around 4,400 euros. 

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Setting up an internal marketing department, including a manager, can represent a significant financial challenge for the company. An alternative is an external marketing department with experienced specialists, such as those provided by MORE. 

Conclusion: An overview of the salary for marketing managers in the industry 

Today, a marketing manager is an indispensable part of good marketing for industrial companies. However, specialists with a vision and comprehensive knowledge of advertising, sales growth and strategy development also have certain salary requirements. These are also influenced by the applicant's existing experience and the region in which your company is located. 

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Successful marketing - also in the industry - is characterized by market analyses, strategy development and implementation of strategies as well as review. The average salaries in particular help you to gain an insight into the salary costs that can be expected for specialists. 

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You also benefit from comprehensive experience if you opt for an external marketing department that you can call on at any time. Our experts at MORE know exactly what is important for a good marketing strategy in the industry and are available to you at any time.

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