Is marketing important for companies?

A high level of visibility for your company and an increase in sales are based on well thought-out marketing. Marketing should not be confused with simple advertising. Marketing depends on the strategy, the target group and the measures implemented.

Is marketing important for companies? Marketing is relevant for your company in order to increase the visibility of your corporate brand, reach the desired target groups with the measures, build and publicize a brand and increase sales in the long term.

Increasing awareness of your company, your brand or your products requires complex measures that start long before advertising is placed. Marketing requires target group targeting, a concept for building needs, close cooperation with sales and the implementation of marketing measures.

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Experienced experts are able to create an optimal combination here and thus ensure that your company can increase its sales with high-quality marketing.

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The pillars of marketing 

In order to better understand how important marketing really is for your company, it is worth taking a look at the individual pillars of a complete measure. These are

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• Carry out a market analysis

• Set marketing goals

• Development of a marketing strategy

• Selection of marketing instruments

• Creation of the marketing concept

• Implementation of the marketing concept

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The market analysis examines exactly what the current state of the market is for the products or services in your industry, what needs people have and to what extent needs are perhaps not yet being met by companies.

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The results of the analysis are used to develop and create a suitable marketing strategy. Milestones are also defined here, which make it possible to repeatedly measure the success of the strategy. As a successful external marketing department, our experts at MORE know exactly that the right strategy is the basis for success.

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The strategy also determines which marketing tools are used. It is important to tailor the selection of instruments precisely to your company. Not every tool is suitable for every strategy. Experts know exactly how to proceed here.

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Once the strategy and the necessary tools have been defined, the next step is to determine the concept. Which steps are carried out in which order to increase the company's visibility and boost sales?

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Once the strategy and concept have been implemented, marketing controlling is carried out to see what was very successful and where improvements can still be made.

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This overview already shows that marketing is important for your company and works reliably, especially if you have the right experts at your side.

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Why you shouldn't do without marketing 

Perhaps you're still unsure whether it's worth investing money in marketing. That's understandable. To make it clearer why marketing should no longer be missing in any company today, we have compiled the most important reasons for you:

#1 You stay competitive  

When it comes to the question of whether marketing is important for your company, one factor is at the top of the list: your competition. If you take a look at other companies in your industry, you will quickly realize that marketing is part of their everyday life. How can you compete if you don't work with marketing?

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You may even realize, with a closer look at your company, that you are already doing marketing. If you have an eye on the market and adapt your measures to it, this is already a form of marketing.

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It is precisely because marketing is so complex that the measures are not always obvious at first glance that expert support is important. We have often found that our customers perform well in marketing but didn't even know it.

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In these cases, it all comes down to detailed work. Our experts at MORE therefore first check the current status and then use the foundation already laid by your company to develop a suitable strategy for increasing sales.

#2 You increase visibility and success permanently

At first glance, eye-catching advertising measures achieve an increase in sales and greater success. But how long will this last if you don't have a suitable concept that is designed to last?

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A good marketing strategy ensures sustainable success. You may now be thinking that in some cases marketing also has to work in the short term. That is of course true. At the same time, however, the following applies here: with a marketing strategy that is optimally coordinated over the long term, in which customer needs and market observation go hand in hand, you are always up to date.

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Sustainable marketing involves regular market analyses. If the market changes, you will find out quickly and can adapt your strategy and respond directly to the changing needs of your target group. This guarantees you lasting success and sustainably improved visibility.

#3 You awaken needs 

Marketing helps you to create needs in your target group and show them exactly why your products or services are the right choice. Even with the best products, your success will be low if you wait for your customers to come to you.

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With good marketing, you will arouse interest in your offers and make it clear why they are indispensable.

#4 Your target group will find you through improved visibility

A lot has happened in recent years when it comes to searching for products and services. People's search behavior has changed with technology and the possibilities it offers. Although window shopping is still a popular way to find inspiration, many people now search online.

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Is marketing important when people enter their wishes into the search engine? Especially then! Because statistically speaking, only the first three results of the search are clicked on. The better your visibility in your target group's search, the higher your chances of winning customers for you.

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Incidentally, in addition to searching for suppliers for a specific product or service, people also search for information online. This ranges from the history of your company to reviews, news and planned changes.

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Marketing should therefore not just focus on one product, but on the entire company. Building a corporate brand is also an important part of a strategy.

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Good marketing is a long-lasting investment

A big mistake in many companies is that the focus is on short-term marketing. Of course, advertising is important when launching a product onto the market. However, it often only has a short-term effect. Sales figures go up, turnover increases. After the high comes the low.

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At MORE, we act as an external marketing department and always advise our clients to view marketing as a long-term investment and not just to place advertisements, but to create a concept.

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If you invest money in advertising and your budget is used up, the effect of visibility and increased sales also diminishes. If, on the other hand, you invest money in a marketing strategy and the development of a long-term concept, the effect remains even after your budget has been used up.

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Building a corporate brand, for example, initially involves a lot of effort and a certain budget. However, once the brand is established, it becomes a sure-fire success.

Marketing is measurable in today's world 

Another reason why you can no longer do without marketing in today's world is measurability. In earlier times, when the focus was primarily on print advertising, it was difficult to measure parameters and to recognize what really led to success or failure.

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Today, things are very different. We can tell you quite clearly: within the framework of a marketing strategy, it is possible to measure which tools, processes and implementations are successful. Well-managed marketing will tell you more about the following points, among others:

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• Age group of customers reached

• Purchasing behavior of customers

• Visibility of your products and your company

• Parameters for increasing sales figures 

• Effectiveness of individual campaigns 

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On this basis, the strategy can be adapted quickly and effectively without any problems - even during an ongoing implementation phase.

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We also always recommend close cooperation with the sales department. You will receive feedback from employees in the sales department on which measures are well received by customers and which concepts have been very successful or have fallen short of expectations.

Conclusion: Is marketing important? - Yes!

If you want to be successful with your company and your products in today's world, marketing is just as indispensable as a successful sales department. Many companies significantly underestimate the influence of good marketing measures on the success of the company. In doing so, they promise an increase in turnover.

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Marketing is a combination of product and price as well as promotion and target group. If you carry out your marketing professionally, you will quickly notice how the visibility of your company increases - online and offline. You determine which campaigns your customers like to use and reach the target group you want to reach.

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MORE is at your side as an external marketing department with years of experience. We know exactly which concept is right for you and respond individually to each of our customers.

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